Sunday, 21 April 2024


‘Nazar Na Lage’ – Senco Gold & Diamonds celebrates Mother’s Day

Staff Reporter

This Mother’s Day, Senco Gold & Diamonds pays tribute to the incredible mothers who have played a very important role in shaping our lives. Mothers have always shared a special bond with their children because of their unparalleled contribution towards a child’s growth. Right from learning how to utter a word, or speak and write, mothers have always played a powerful force for social cohesion and integration in the family. Every Mother has unique superpowers – she can read our mind & know what is troubling us; she has a miracle cure for every ailment; she can multitask at super speed, and so many more.

To salute this indomitable spirit, on Mother’s Day, Senco Gold & Diamonds has unveiled a new campaign titled ‘Nazar Na Lage’. The campaign focuses on how different generations of mothers goes through the unique journey starting with motherhood and continues with the upbringing of their children despite societal challenges. With the evolving family dynamics, responsibilities and expectations of mothers have changed. The brand film highlights the stories and varied experiences of mothers, belonging to three different generations yet connected through the unique bond of mutual support and understanding, which only a mother can have. The campaign also highlights how mothers have been protective towards their children and forged their own paths and continued their journeys. Senco Gold & Diamonds is paying homage to this undaunted yet protective spirit of mothers.


The campaign can be viewed here :

Senco Gold & Diamonds also launched a new range of jewellery collection titled ‘Evil Eye Collection’ under its Everlite brand that offers stylish and elegant handcrafted jewellery. Price of the new collection starts from Rs. 30,000

Ms. Joita Sen, Director of Senco Gold & Diamonds, said, “Mothers are the pillars of a family and they nurture a child and support them through adulthood and beyond. It’s a mother who understands every need and requirement of a family and encourages a child to their full potential. We at Everlite from the house of Senco are paying tribute to such mothers through our new campaign #Nazar Na Lage where we are hopeful that mothers do not fall prey to evil eyes. Also, to commemorate this special occasion, we have launched a special jewellery collection.”

As part of the occasion, Senco Gold & Diamonds is offering special offers on Gold, Diamond, Platinum, Silver and Gemstones. Upto 30 % off in making charges on Gold Jewellery. Upto 25% discount on making charges for Diamond Jewellery, 15 % discount on Platinum Jewellery, 10 % & 15% off on making charges for Silver and Gemstones. Offers are available until 21 May 2023 at showrooms.


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