Saturday, 15 June 2024
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Campus Activewear unveils ‘The Dark Knight’ collection in collaboration with DC Comics and Warner Bros. Discovery Global Consumer Products

Staff Reporter –

Campus Activewear, one of India’s largest sports and athleisure footwear brand, has collaborated with DC Comics and Warner Bros. Discovery Global Consumer Products, to launch their new collection inspired from ‘The Dark Knight’. The design of the limited edition collection, is fuelled by a deep admiration for the timeless legacy of The Dark Knight and his spirit.

To create a unique experience for the Batman fans, Campus Activewear unveiled the collection through an immersive launch event at its exclusive brand stores in Mumbai (Bandra), New Delhi (Dwarka Mor) and Surat (VR Surat Mall). A weeklong activity including, CGIs, heist-themed teasers set the stage for the grand reveal while keeping the viewers excited. A series of projections and visual effects brought to life the iconic Dark Knight trilogy logo, unveiling the first look of the Dark Knight collection. The launch meticulously captured the essence of mystery and adrenaline of The Dark Knight where fans came together to celebrate the moment.

Link: https://www.instagram.com/reel/C7LiZgyMKh4/?igsh=amUyM24ybWIzcmNu

Seamlessly merging comfort and fashion with fandom, the Dark Knight inspired collection features a striking contrast stitch line. This design reflects the duality of Dark Knight’s persona – the light and the dark, the hero and the vigilante. Unique to this collection, the shoes come with a silver Dark Knight charm that pays homage to iconic Dark Knight’s call, and the sweeping curves of the wings evoke the enigmatic aura of the Dark Knight.

The selection of materials played a pivotal role in bringing the Batman shoe to life. This unique and limited collection is made from PU leather; chosen for its durability and versatility. This ensures longevity and ease of maintenance for the wearer. Complimented by the softness and texture of suede, the combination strikes a perfect balance between utility and luxury, embodying the essence of The Dark Knight’s iconic persona.

Speaking about the collection, Prerna Aggarwal, CMO of Campus Activewear Ltd said “Over the years we have put style and unique design to the heart of every collection. Today, we introduce The Dark Knight collection to tap the growing interest of the GenZ’s, offering fans an opportunity to embody the spirit of their favourite superhero in every step. I am sure that the collection is a treat for Batman fans and serves as a bold fashion statement infusing every stride with the indomitable spirit of The Dark Knight.”

With Black as the natural choice for the primary colour of the shoe, synonymous with The Dark Knight’s iconic costume, the limited collection comes in four colour designs: Black Mustard, Black F. Green, Black L. Grey, and Black Reflective. The collection is now available for purchase across Campus EBOs, website, and Myntra starting at a price of INR 1899.

For more information about the collection or to purchase a pair of shoes, visit Campus shoes’ website at https://www.campusshoes.com/pages/the-dark-knight