Staff Reporter –
VIDA, the emerging mobility brand from Hero MotoCorp, today announced its association with Kolkata Knight Riders (KKR) as the Title Partner for the upcoming season, marking the beginning of a three-season partnership.
The association brings together two future-facing brands united by a shared ethos of performance, ambition, and a deep connection with a new generation of Indians who aspire to challenge conventions, push boundaries and shape the future.
Rooted in ambition and progress, the partnership reflects a shared belief in pushing boundaries—whether on the cricket field or in redefining how India moves. While KKR continues to set new benchmarks in sporting excellence, VIDA is driving the future of mobility through smart, sustainable, and electric solutions designed for a rapidly evolving India.
“We are delighted to welcome VIDA as the front-of-jersey title partner of the Kolkata Knight Riders. This multi-year partnership brings together two brands united by a shared commitment to innovation and excellence. At KKR, we always seek collaborators who are shaping the future, and VIDA’s vision in the electric mobility space aligns perfectly with our forward-looking philosophy.We look forward to a long and successful association that energizes both our brands and inspires fans around the world. Korbo, Lorbo, Jeetbo!” said Mr. Venky Mysore , CEO of Kolkata Knight Riders, on the partnership
Commenting on the partnership, Kausalya Nandakumar, Chief Business Officer, Emerging Mobility Business Unit, Hero MotoCorp said: “This association with Kolkata Knight Riders reflects the shared spirit of confidence, resilience, and aspiration that defines a new India. KKR has consistently inspired fans through its fearless approach and strong sense of purpose—values that resonate deeply with VIDA. Together, we look forward to engaging with a generation that is confident in its choices and ready to drive meaningful change to embrace a more progressive and sustainable future.”
As part of the association, VIDA will power several high-impact fan engagement initiatives throughout the season celebrating performances that exemplify energy, agility, and leadership – both on and off the field.
The partnership underscores VIDA’s commitment to connecting with young, passionate audiences and strengthening its presence at the intersection of sport, culture, innovation, and the future of mobility.
Together, VIDA and KKR aim to drive progress—on the field and on the road—towards a more sustainable and forward-looking India.
For more information on Hero MotoCorp, Press Contact:
corporate.communication@heromotocorp.com
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About Hero MotoCorp
Hero MotoCorp, headquartered in New Delhi, India, is the world’s largest manufacturer of motorcycles and scooters for 24 consecutive years with ~$5 billion revenue. The Company’s global footprint spans 52 countries across Asia, Africa, Europe, Central and Latin America with a customer base of over 125 million. The Company operates eight manufacturing facilities – six in India and one each in Colombia and Bangladesh – along with two Research and Development centres: Centre for Innovation and Technology (CIT) in India and Tech Centre Germany (TCG).
Hero MotoCorp is driving the transition to electric mobility through VIDA, powered by Hero. Strategic alliances with Harley-Davidson and Zero Motorcycles support the design and development of premium and electric motorcycles, respectively. Further demonstrating its commitment to the EV future, the Company has made strategic investments in two- and three-wheeler EV manufacturers, Ather Energy and Euler Motors. Hero MotoCorp is the only Indian two-wheeler manufacturer listed on the prestigious Dow Jones Sustainability Index (DJSI).
Hero MotoCorp’s Executive Chairman, Dr. Pawan Munjal, was named to the 2025 TIME100 Climate List of the 100 most influential leaders driving business climate action.
Beyond mobility, Hero MotoCorp is a major global promoter of sports, including golf, football, field hockey, and cricket. Hero MotoSports Team Rally is India’s flag bearer in global rally racing.
About Kolkata Knight Riders
The Knight Riders brand is a global brand in International Cricket, with eight trophies to its name and four professional franchises under its wings – Kolkata Knight Riders (KKR) in the TATA IPL, Trinbago Knight Riders (TKR) in the Caribbean Premier League, Abu Dhabi Knight Riders (ADKR) in UAE’s International League T20 and Los Angeles Knight Riders (LAKR) in USA’s Major League Cricket, making it one of the most versatile brands in T20 cricket globally.
KKR has made four appearances in the TATA IPL final, winning the championship thrice (2012, 2014, 2024). They finished runners-up in the 2021 season, staging one of the most remarkable comebacks in the tournament’s history. TKR’s Men’s Team has won the CPL championship 5 times in 11 years since the Knight Riders took over the franchise. They are the most successful team in the Caribbean and hold a unique feat of having won the trophy in 2020 without losing a single game in the whole tournament. TKR Women, the Knight Riders’ first ever Women’s Team, were champions of the inaugural WCPL in 2022.
For many years now, the Knight Riders Academy has been actively scouting talented cricketers from across India and around the world. The sole objective of the Academy is to identify and help cricketers make an overall round-the-year improvement in their cricketing skills and fitness.
App: https://www.kkr.in/knight-club-app
Website: https://www.kkr.in/
IG: https://www.instagram.com/kkriders/
FB: https://www.facebook.com/KolkataKnightRiders
X: http://x.com/KKRiders
YT: https://www.youtube.com/@kolkataknightriders
For more information, reach Himanish@kkr.in
