Staff Reporter –
ITC Sunfeast YiPPee!, a leading instant noodles and pasta brand, is set to delight devotees attending Rajdanga Pujo Pandal near Acropolis Mall, Kolkata.
The brand has created an experiential zone with theme ‘Dosh-e-dosh’. Here they have set up a café offering consumers a delightful opportunity to try 10 unique noodle-inspired recipes. These include Kolkata’s favourite street food classics with a YiPPee! twist, such as YiPPee! Jhal Moori, YiPPee! Kathi Roll, YiPPee! Veg Chowmein, YiPPee! Telebhaja Noodle Pakora, and YiPPee! Ghugni Noodles.
One of the key attractions is the ‘Grand fashion Show’ which will be hosted each day at 10PM. The brand has planned various stage performance competitions & activities such as karaoke, dhunuchi dance, open mics, guitar playing, Maa Durga Décor Challenge, whisper challenge etc. to deepen consumer engagement. These interactive activities offer everyone a chance to win instant gratification with vouchers, gift hampers, along with a grand prize of an iPhone 16.
Speaking on the occasion, Mr. Suresh Chand, Vice President & Head of Marketing, Snacks, Noodles & Pasta, FOODS Division, ITC Ltd., said, “Durga Puja is a time that brings families together from across the country and we are thrilled to elevate their festive mood with the Dosh-e-Dosh campaign. Our goal is to create an experience that reflects the essence of festivity and joy while introducing pandal hoppers to unique, flavourful noodle recipes that complement their love for food and tradition.”
