Staff Reporter –
Senco Gold & Diamonds, a leading pan India jewellery retailer has announced a partnership with the blockbuster Bengali movie ‘Cheeni 2,’ a heartwarming comedy-drama that depicts the tale of two women who bond over their shared struggles and embark on a journey of self-discovery together. As part of this collaboration, Senco Gold & Diamonds will be promoting its ‘Ginkgo and Mariposa Collections’ from the Everlite brand which feature a range of meticulously crafted gold earrings, necklace sets, pendant sets, rings, and bangles, with prices starting at Rs. 10,000 onwards.
The collections mirror the movie’s theme of empowerment and self-discovery, adding a touch of luxury and allure to each character and scene.
To mark this special occasion, Senco Gold & Diamonds organized a glittering event at its historic Bowbazar showroom, which was graced by the presence of the company’s esteemed Brand Ambassador and the lead actress of the film, Madhumita Sarcar. She elegantly showcased the exquisite Ginkgo and Mariposa Collections from the renowned Everlite brand.
Speaking on the occasion, Ms. Joita Sen, Director and Head of Design & Marketing at Senco Gold & Diamonds, said, “We are thrilled to present our Mariposa collection from the Everlite, in collaboration with the movie Cheeni 2.
The movie is about bonding and relationships of women and about exploring themselves, similarly Mariposa is about the journey of the butterfly, likewise women go through different phases in their lives, ultimately it is the freedom to be yourself and to express yourself. That is what the Mariposa collection represents, being You and being free and to express yourself. Ginkgo is about longevity and positivity, because the Ginkgo plant is a very ancient plant found in the Amazon and it had medicinal properties and it survives for thousands of years so that is why the inspiration from Ginkgo is about longevity, positivity all things that is good.
Present on the occasion, Madhumita Sarcar, the renowned actress and the brand ambassador of Senco Gold & Diamonds, stated, “I am honoured to be associated with Senco Gold & Diamonds, a legendary brand with a rich legacy of over five decades. I am also excited about my movie’s association with the Mariposa and Ginkgo Collections from Everlite, which features a stunning array of gold pendants, necklaces, and rings, perfectly complementing the charm of the film creating a harmonious blend of elegance and storytelling. The collection is a testament to company’s unparalleled artistry and commitment to exquisite craftsmanship.”
Senco Gold & Diamonds is renowned for its diverse and unique collection of gold, diamond, and silver jewellery, catering to a wide range of styles from everyday wear to bridal designs.
“Cheeni 2,” featuring renowned Bengali film actors Madhumita Sarcar, Aparajita Adhya, Lily Chakraborty, Anirban Chakrabarti, and Soumya Mukherjee, hit theaters on August 11, 2023.