Staff Reporter –
This Durga Pujo festival, come witness a unique ode to Maa Durga by Marico Limited’s Nihar Naturals, at Maddox Square on 18th October 2023. The leading hair oil brand in East India, is all set to unveil a 10 foot idol of Durga Maa built entirely with approx. 300 coconuts.
In an effort to uphold the adoration for Maa Durga and form a deeper consumer connect, Nihar Naturals crafting this distinctive Durga Maa idol using one of its key ingredient– coconuts.
This Durga Maa idol in the Nihar Naturals Pandal has been creatively built by local artists from Kolkata over a span of two weeks. In addition to getting to see this mesmerising creation, Pandal visitors can also experience the Nihar Hair Care booth, to avail a free hairdo session by famous hair stylist Jolly Chanda.
Nihar Naturals is working towards setting up this unique Maa Durga idol at Maddox Square, Kolkata in collaboration with regional TV network, Zee Bangla. Actress Divyani Mondal, the star who has featured in one of Zee Bangla’s hit show Phulki will be present on 18th October 2023 to inaugurate the Nihar Naturals pandal.
About Marico Limited: Marico (BSE: 531642, NSE: “MARICO”) is one of India’s leading consumer products companies, in the global beauty and wellness space. In FY 2022-23, Marico recorded a turnover of USD 1.2 billion through its products sold in India and chosen markets in Asia and Africa. Marico touches the lives of 1 out of every 3 Indians, through its portfolio of brands such as Parachute, Saffola, Saffola FITTIFY Gourmet, Saffola ImmuniVeda, Saffola Mealmaker, Hair & Care, Parachute Advansed, Nihar Naturals, Mediker, Pure Sense, Coco Soul, Revive, Set Wet, Livon, Just Herbs, True Elements and Beardo. The international consumer products portfolio contributes to about 23% of the Group’s revenue, with brands like Parachute, Parachute Advansed, HairCode, Fiancée, Caivil, Hercules, Black Chic, Code 10, Ingwe, X-Men, Thuan Phat and Isoplus.