Staff Reporter –
Bringing to the City of Joy a delectably smooth blend of Indian culture and flavor ahead of the festive season, Bacardi in India successfully wrapped up an intimate tasting session with the recently launched premium blended whisky LEGACY in Kolkata today. Held at The Oberoi Grand Kolkata, the evening was abuzz with key media and influencers who came together to celebrate the heritage of Indian cuisine and culture with LEGACY, Bacardi’s recently launched first-ever made-in-India whisky innovation.
Marking Bacardi’s foray into the India-made whisky segment, LEGACY is currently the only premium Indian whisky in the brand’s stable. It has a one-of-a-kind blend that combines Indian and Scottish malts with Indian grains, resulting in a rich blend layered with subtle peaty notes, fruity notes, and undertones of toasted oaks with a whiff of spice and a delicate vanillic smoky finish.
Ayaesha Gooptu, Head of Domestic Spirits, Bacardi India, said, “India is home to a vibrant whisky loving community, especially local whisky, the consumption for which continues to be the highest in India. In fact, the recent IWSR 2023 report finds that the consumption of locally made whisky is at an all time high, having risen tenfold in the past 30 years and doubled since 2010 – making it an opportune time for us to innovate in this segment.
Given India’s love for locally made whisky, we recently introduced LEGACY, our first-ever made-in-India premium whisky across various states within the country, including West Bengal. With Kolkata being a key market for us, we are extremely thrilled to bring this impeccably crafted and thoroughly delectable innovation to the City of Joy. We are thrilled about the journey ahead as we continue to introduce LEGACY across different cities in India.”
Ashitosh Narayanan, Brand Ambassador – East, Bacardi in India, said, “As the first-ever premium Indian whisky by Bacardi in India, LEGACY has been meticulously crafted to deliver a perfectly smooth and balanced flavor profile that is both premium and complementary for the Indian consumers’ rich palate. A one-of-a-kind blend that combines Indian and Scottish malts with Indian grains, we are thrilled to bring this new whisky to Kolkata. The perfect companion for the city’s traditional, aromatically rich culinary delights, we are excited to bring a befittingly indulgent spirit to the City of Joy on this special evening, only with LEGACY.”
Introduced to the market in November 2022, the new brown-spirit – which truly embodies the culture and passion of India – is available in 3 sizes (750ml, 375ml, and 180ml) across Maharashtra, Telangana, Uttar Pradesh, West Bengal, Assam Haryana, and Punjab – showcasing Bacardi’s commitment to India as one of its top priority markets worldwide.
