Thursday, 25 July 2024


ITC’s Sunrise Pure’s Aajker Annapurna Season 3 soon to premier on Zee5 OTT

Staff Reporter –

ITC Ltd.’s Sunrise Pure, the market leader in the branded spices category in West Bengal, is all set to premier the Aajker Annapurna Season 3 on popular OTT platform Zee5, promising a flavorful experience for viewers. Aajker Annapurna will offer its viewers the exclusive culinary prowess of talented participants from all over West Bengal with its premiere mid-March.

At the heart of this campaign lies Sunrise Pure’s unwavering commitment to nurturing the entrepreneurial dreams of women entering the culinary realm—a journey serving as a radiant beacon of inspiration for the upcoming champion of Season 3. Get ready to witness the exciting culinary journey as engaging episodes unfold, promising a captivating experience for food enthusiasts.

With an overwhelming response of over 15,000 registrations, surpassing the previous year’s count, Season 3 reflects the dedication of Sunrise Pure in fostering the entrepreneurial dreams of women in the culinary domain. The innovative inclusion of Sunrise Creations – ‘WhatsApp Chatbot’ feature streamlined the registration process, engaging participants in sharing entries and recreating dishes from a diverse collection of 900+ recipes by simply texting ‘Hi’ on 9433566414.

The show, premiering on March 15th, 2024, unfolds in four captivating rounds, featuring the top 500 contestants showcasing their culinary expertise. From taste-offs to intensive training sessions covering culinary arts, finance, business management, and social media handling, the top 50 contestants underwent a unique educational journey. In the next stage, shortlisted contestants created 2–6-minute videos showcasing their unique recipe, which were uploaded on Sunrise Pure’s YouTube channel. The top 10 contestants, chosen based on the quality and engagement of their videos, advanced to the final round.

The last round, a culmination of dedication, passion, and skill, will feature a final cook-off in the presence of esteemed judges, including celebrity Chef Jayanta Banerjee, Chef Subhankar from ITC luxury hotels and actress Aparajita Adhya. Be prepared to savour the triumph as Aajker Annapurna Season 3 on Zee5 promises not only a sensory feast but also a journey transforming culinary dreams into reality. Join the contestants in a thrilling series of rounds where the ultimate winner is crowned the culinary queen of West Bengal.

This season’s unique blend of flavours, creativity, and competition is sure to leave a lasting impression, showcasing the commitment of Sunrise Pure in nurturing the entrepreneurial dreams into reality. Stay tuned as this remarkable initiative continues to light the way for aspiring culinary entrepreneurs, and soon, a worthy winner will emerge from the flavorful showdown.


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