Staff Reporter –
Marico Limited’s Nihar Naturals, the leading hair oil brand in East India, unveils its latest innovation in hair care –Nihar Naturals Extra Care Hair Oil with Coconut & Hibiscus. Launched in West Bengal, Nihar Naturals Extra Care Hair Oil is all set to be a game changer in hair care.
West Bengal has a deep-rooted connection with the Hibiscus flower, which is also known locally as “Joba Phool” Hibiscus is a very well-known & potent ingredient when it comes to hair care, it has Vitamin C & minerals which strengthens the hair & help in problems of hair fall. Identifying the consumer affinity to this power ingredient, Nihar Naturals has crafted a hair oil which brings in the goodness of Hibiscus & nourishment of Coconut together. This hair oil is proven to reduce upto 10X hair breakage* by making your hair upto 10X stronger*.
Commenting on the new product launch, Somasree Bose Awasthi, Chief Marketing Officer, Marico Limited, says, “The introduction of Nihar Naturals Extra Care Hair Oil with Coconut & Hibiscus marks a significant milestone in our hair care portfolio for the East of India. Our roots run deep in West Bengal, and we understand the cultural significance of the Hibiscus flower. With this new launch, we aim to reach the masses with Joba Phool benefits for the very first time & provide a solution to the common problem of hair breakage. Nihar Extra Care Hair Oil is going to address this by making hair upto 10X stronger*, by reducing hair breakage.”
Nihar Naturals Extra Care Hair Oil with Coconut & Hibiscus is now available at all leading retail outlets across West Bengal.
*Based on technical study vs untreated hair, 2023
About Marico Limited: Marico (BSE: 531642, NSE: “MARICO”) is one of India’s leading consumer products companies, in the global beauty and wellness space. In FY 2022-23, Marico recorded a turnover of USD 1.2 billion through its products sold in India and chosen markets in Asia and Africa.
Marico touches the lives of 1 out of every 3 Indians, through its portfolio of brands such as Parachute, Saffola, Saffola FITTIFY Gourmet, Saffola ImmuniVeda, Saffola Mealmaker, Hair & Care, Parachute Advansed, Nihar Naturals, Mediker, Pure Sense, Coco Soul, Revive, Set Wet, Livon, Just Herbs, True Elements and Beardo. The international consumer products portfolio contributes to about 23% of the Group’s revenue, with brands like Parachute, Parachute Advansed, HairCode, Fiancée, Caivil, Hercules, Black Chic, Code 10, Ingwe, X-Men, Thuan Phat and Isoplus.