Staff Reporter –
India’s leading consumer products maker and science-based Ayurveda Company Dabur India Limited along with its Brands – Dabur Chyawanprash, Red Paste, Odonil and Gulabari are all set to ignite the festive spirit through their innovative activities this Durga Puja.
To redefine the special moments of life by making Durga Pujo, the biggest festival of West Bengal special, Dabur India along with its brands have planned several exciting engagements:
To give Pujo a fragrance touch, Dabur Odonil has created Odonil Villa – a Fragrance Tunnel at Shiv Mandir Puja Pandal. It is set up right before visitors enter the Pandal, giving it a traditional Bengali home look.
Dabur Chyawanprash has come up with Doshe Dosh Contest this Pujo. Participants who enter this contest will be eligible to join the Astra Daan Ceremony at Singhi Park Puja Pandal where 3 winners will be announced.
Dabur Red ToothPaste is all set to give a first of its kind 3D experience to the visitors at Tala Bridge near Tala Barowari Puja Pandal. Red Paste has installed an Anamorphic L Shaped LED screen, a unique immersive installation which be taking 3D experience to a next level. This innovative technology is ready to give its jaw-dropping visuals.
Dabur Gulabari has re- launched a Campaign this Pujo – Dabur Gulaabri presents Gulabpari “The Glowing Diva”. Gulabari has set up an innovative content zone at Samaj Sevi Puja Pandal where girls can come and make reels to participate in the contest to make their way to become one of the Wild card entries in the 10th edition of FFACE calendar- 2023.
Dabur Hommade is all set to owning the unexplored space of rewarding home made Durga Pujas of Kolkata & is presenting Barir Pujo Sharad Samman.
Mr. Subhodeep Roy, Business Head-East& National Sales Head – General Trade, Dabur India Ltd said, “Durga Puja holds a significant importance during the festive season and to make this more special, we have come up with some innovative activities to celebrate this Pujo. Adding creativity and innovative experience across Pujo Pandals, this year, we are taking our celebrations to the next level with first of its kind initiatives. We are also creating first time ever and unique Dabur Durga Puja Sarodiya Zone at the famous Ultadanga more. The zone will be completely branded by Dabur Durga Puja wishes and Dabur’s 35+ brands will be showcased in the heart of the city.”
“Durga Puja is the biggest festival of this region which comes under the Intangible Cultural Heritage of UNESCO. Millions of people come out to visit Puja Pandals throughout the Pujo. This also gives us an opportunity to connect directly with the consumers. Keeping this in mind, we have organized several innovative initiatives and set up unique installations across different Puja Pandals in the city. From Pujo celebration to maintaining healthcare and beauty, Dabur is ready to set the festive mood in Kolkata.”Mr. Sandeep Kumar Shah, Marketing Manager – East, Dabur India Ltd, Said.
