Staff Reporter –
Bandhan Life Insurance, a leading life insurance company, is pleased to announce the appointment of Maneesh MishraasChief Product and Marketing Officer. Maneesh will lead product design, management, and marketing, strengthening the company’s growth and innovation agenda.
Maneesh brings over 23 years of experience in the life insurance industry, covering product development, sales strategy, and corporate sales. His expertise in bancassurance and distribution partnerships has helped scale businesses, forcompanies like IndiaFirst Life Insurance and HDFC Life, where he successfully led new product initiatives and sales strategies.
Satishwar B., MD & CEO, Bandhan Life Insurance, said,“We’re thrilled to welcome Maneesh. His deep understanding of product lifecycle management and innovation will be invaluable as we expand our reach and drive customer-centric solutions. With Maneesh on board, we are confident in driving sustainable growth and delivering exceptional value to our customers.”
Bandhan Life Insurance has achieved significant milestones over the past few months. These include, growing its workforce to over 1,000 employees by December 2024;opening a new office in Kolkata;and strengthening its presence across North and East markets with 1,700 Bandhan Bank branches. The company is also expanding its product range to include ULIPs, term plans, and savings products to meet evolving customer needs. As the company rapidly expands, Maneesh’s expertise will be instrumental in advancing the brand’s customer-centric insurance solutions.
Commenting on his appointment, Maneesh Mishra said, “I’m excited to join Bandhan Life at this important growth stage. The company’s customer-centric approach and focus on innovationpresents multipleopportunities to grow. I look forward to collaborating with the team to create long-term value for our customers.”
Beyond his professional expertise, Maneesh is a passionate sports enthusiast who enjoys watching and playing football and cricket. He also has a keen interest in reading, travelling, and exploring new culinary experiences.
About Bandhan Life:
Bandhan Life is more than just an insurance company—we are committed to India’s future. With nearly 95% of the population lacking adequate life cover, millions of Indian families remain vulnerable to financial insecurity. Our mission is to make life insurance accessible and appealing to everyone, turning it from something people avoid into something they actively seek. By leveraging state-of-the-art technology, we’re breaking new ground in the insurance industry—and making our insurance more accessible, user-friendly, and tailored to the unique needs of Emerging India. With our promise of “Bharat ki Udaan, Bandhan Se,” we are dedicated to narrowing the protection gap in India, ensuring that no one is left unprotected. At Bandhan Life, securing your future means more than insurance—it means inspiring confidence and certainty in every moment of life. With us, you’re not just insured; you’re empowered to live life to its fullest, backed by our unwavering commitment to financial security and trust.
For more information, visit www.bandhanlife.com.
