Staff Reporter –
Kolkata Knight Riders (KKR) continues to innovate fan engagement with Amul Presents ‘Train Like a Knight’, an exciting new Intellectual Property (IP) that offers fans an unprecedented look into the fitness regimens of top cricket athletes.
More than just a game, cricket demands discipline, endurance, and peak performance. Our research revealed that KKR fans share a deep passion for fitness and nutrition, and this IP is our way of making this connection even stronger.
In partnership with Amul Protein, the initiative kicks off with a six-episode series, offering fans exclusive insights into the training routines, nutrition strategies, and mental conditioning that fuel KKR’s top players. From intense workout sessions to dietary insights, this series provides an inside look at the relentless preparation required to compete at the highest level.
PROMO: https://www.instagram.com/reel/DHvc-7Gyhrh/?igsh=MWEydWx2ZjNyZXBtOQ==
EPISODE 1 Ft. Ajinkya Rahane : https://youtu.be/Ot6x6jciHvg?si=MpmICO_0FwgGffxH
“Our collaboration with Amul Protein is more than just a partnership – it’s a testament to our commitment to inspiring fitness and showcasing the holistic preparation of our athletes,” says Binda Dey, Group Chief Marketing Officer of Knight Riders Sports. “Through Amul Presents ‘Train Like a Knight’, we’re breaking down the barriers between fans and players, offering an authentic look at what it takes to compete at the highest level of professional cricket.”
But this is just the beginning, ‘Train Like a Knight’ is not just a series—it’s a movement. Over the next year, KKR will expand this platform into a year long program with exclusive events, workshops and merchandise.
With Amul Protein’s cutting-edge nutritional support, ‘Train Like a Knight’ promises to be an engaging, informative, and inspiring journey into the world of professional sports preparation.
Get ready to train, fuel, and live like a Knight!
