Staff Reporter –
Style Baazar, one of Eastern India’s leading value fashion retailers, has been announced as the Title Sponsor of the Calcutta Football League (CFL) 2026, marking a significant association between a homegrown retail brand and one of the most iconic football competitions in Asia.
Organised by the Indian Football Association (IFA), the Calcutta Football League has been an integral part of Bengal’s sporting identity for over a century, nurturing generations of footballers and inspiring millions of passionate fans across the state. The partnership reflects a shared vision of celebrating local talent, strengthening grassroots football, and deepening community engagement through sport.
As the Title Sponsor, Style Baazar will play a pivotal role in elevating the league’s visibility while reinforcing its long-standing commitment to supporting initiatives that resonate with the communities it serves. The association also aligns with the brand’s philosophy of empowering aspirations beyond fashion and contributing meaningfully to the cultural fabric of the region.
The commercial and broadcast rights for the Calcutta Football League 2026 are managed by Number 10 Sports, which continues to drive the league’s commercial growth and enhance its reach among football enthusiasts.
Commenting on the partnership, Mr. Anirban Dutta, Secretary, Indian Football Association (IFA), said:
“The Calcutta Football League is more than a tournament—it is a legacy that has shaped Indian football for generations. We are delighted to welcome Style Baazar as the Title Sponsor for the 2026 season. As a brand with deep roots in Bengal, their association reflects a shared commitment to celebrating our sporting heritage while helping the league connect with newer audiences and inspire the next generation of footballers.”
Mr. Shreyans Surana, Managing Director, Style Baazar, said:
“Style Baazar was born in Bengal, and our journey has always been closely connected with the people and communities we serve. Football is woven into the culture of this state, bringing together generations through passion, pride and belonging. Becoming the Title Sponsor of the Calcutta Football League is our way of giving back to the community that has embraced us over the years. We are proud to stand alongside this historic league and contribute to strengthening the sporting ecosystem that continues to inspire countless young dreams.”
Shri Bhaven Kamdar, Managing Director, Number 10 Sports, added:
“We are pleased to welcome Style Baazar as the Title Sponsor of the Calcutta Football League 2026. Their strong connect with Bengal and commitment to community development make them an ideal partner for the league. Together with the Indian Football Association, we look forward to delivering an exciting season that enhances fan engagement, creates greater commercial value, and further strengthens the stature of the Calcutta Football League.”
The partnership is expected to amplify the league’s reach through integrated brand activations, enhanced fan engagement initiatives, and wider visibility across broadcast and digital platforms, further cementing the Calcutta Football League’s position as one of India’s most celebrated football competitions.
