Staff Reporter –
Duroply, the most experienced among the leading plywood players, is getting ready to showcase its glorious 68th year of beautifying home interiors at the upcoming MATECIA 2024. Duroply is displaying its famed legacy of customer centric innovation through its bouquet of industry leading Plywood, Veneers, Doors, and Blockboards. MATECIA is India’s largest building material exhibition, scheduled for August 22-25, 2024, at Yashobhoomi (IICC), Dwarka, New Delhi, and brings together all players in the building materials industry under one roof. Duroply, known for its exceptional quality products, has become an established, well-regarded, and most sought-after pavilion at the exhibition, and is visited by leading architects, interior designers, builders, and channel partners.
Throwing light on the participation, Mr. Akhilesh Chitlangia, MD and CEO of Duroply, said, “We are proud to present our legacy of beautifying home interiors for the 68th year. As our dedication to craftsmanship and customer – centric solutions, our pavilion showcases real products so that the visitors can feel the innovation led quality that is our pride legacy. At the heart of Duroply’s pavilion is a unique and eye – catching installation: a tree crafted from Duro Plywood – ‘The Tree of Life.’ At the pinnacle of this tree sits the Duro Logo, symbolising the company’s enduring legacy and its commitment to enriching home interiors through unparalleled craftsmanship creating sweet memories lasting generations, aptly justifying its name ‘The Tree of Life’.”
Duroply had showcased a range of its products at the exhibition: Plywood, Doors, Veneers, and Blockboards.
Duro Titanium, true to its name, is the unmatched combination of strength, durability, and flexibility made from hand selected AAA grade logs. Duro Tower Board and Ply is for value-oriented customers that offer towering longevity, strength, and Durability.
In the Veneer category, Duroply pavilion showcases Bohemia, Masterpiece and Dyed Collections. These exquisite range of veneers add extra grace and beauty to the durable interiors made from Duro Plywood. Bohemia can be utilised in cases where consumers have direct personal contact with the furniture surface, such as the backrest of a bed, cupboards, and doors. As a result, it can be used in a variety of settings, including offices, homes, furniture, doors, and partitions. Duroply’s Masterpiece Veneers elevate sophistication, infusing the living space with warmth, luxury, and a welcoming atmosphere. Crafted with perfection, each A++ grade veneer in this collection displays the real splendour of woods originating throughout the globe. The Masterpiece series continues the poetic journey through nature’s grandeur and handmade skill.
Duro’s Teak Decorative Plywood offers a range of six types suited for various interior uses. Its growing appeal among designers, architects, and Indian families reflects its premium quality. Duroply sources sustainably hand selected timbers from Indian and Myanmar forests sliced at a higher thickness, enhancing interior beauty, and establishing Duro Teak as a favoured choice for over 40 years.
Duroply has also showcased ‘Plywood ka Naya Standard, Lifetime Guarantee, Nine Times Safety’ offering on its top six brands: Duro Titanium, Duro Derby, Durobord, Duro Pumaply, Duro Door and Duro Plus. In addition to these nine essential features, Duroply offers guarantee against termite infestation ranging from lifetime to 25, 21, and 11 years on most of its products, further solidifying its commitment to quality and customer satisfaction. This comprehensive assurance program ensures that its customers receive unparalleled protection and peace of mind with every purchase of Duroply products.
Duroply Pavilion also showcases a Parametric design using Duro Plywood to demonstrate aesthetic, artistry, and showpiece value of Duro Plywood.
MATECIA Exhibition is an annual event that brings together architects, designers, construction industry enthusiasts, and professionals to exhibit their latest products and services.