Staff Reporter –
Bringing food and film together in a uniquely flavourful partnership, Chinese Wok, India’s largest Desi-Chinese QSR brand, has teamed up with the highly anticipated investigative thriller Durgapur Junction as its official Food Partner. The film, which stars Vikram Chatterjee and Swastika Mukherjee, is set to release on April 25, 2025, and promises audiences a gripping ride through mystery, drama, and edge-of-the-seat storytelling.
As part of this partnership, Chinese Wok will be prominently featured across the film’s high-decibel promotional campaign including music launches, media promotions, and on-ground activities. The collaboration will also see the brand receive on-screen credit as Food Partner during the film’s opening sequence, strengthening its presence in India’s entertainment and pop culture landscape.
The association taps into the film’s dark, edgy narrative and appeals to India’s young, cinema-loving audience, the very community Chinese Wok champions with its bold flavours and youth-first campaigns.
“Chinese Wok has always believed in being part of the cultural pulse of India. Our collaboration with Durgapur Junction is a natural extension of this ethos—bold, youthful, and full of flavour. We’re thrilled to be the official Food Partner and look forward to spicing up the film’s journey for audiences everywhere,” said Mr. Aayush Madhusudan Agrawal, Founder & Director, Lenexis Foodworks
This partnership also builds on Chinese Wok’s recent announcement of its aggressive East India expansion strategy, with over 25 new outlets planned across key cities in the region—further solidifying its position as India’s go-to Desi-Chinese QSR brand. The brand is now focused on scaling up its presence across East India through new store openings, local vendor collaborations, and job creation initiatives. With a robust growth plan and continued cultural integrations, Chinese Wok is reinforcing its commitment to becoming a leading force in India’s dynamic food landscape.
This film tie-up comes hot on the heels of Chinese Wok’s energetic presence this cricket season, where the brand is making waves with Instagram contests, match-time ads, and limited-edition cricket-themed packaging. Together, these initiatives position Chinese Wok at the intersection of sport, cinema, ensuring every fan moment is paired with maximum flavour.
