Staff Reporter –
Greenply Industries Limited, one of India’s leading interior infrastructure companies, has launched Greenply Laminate Flooring, introducing HDMR core technology to a category where moisture resistance remains an important consideration. Positioned in the mid-premium to premium segment, the range is designed to address a key concern with conventional laminate flooring while offering the natural appearance of wood, ease of installation and minimal maintenance. Greenply positions the product as India’s first HDMR-core laminate wood flooring, marking a new approach to flooring for Indian homes and interior spaces.
Wood-inspired flooring has become an important design choice for contemporary interiors, offering the warmth and visual appeal of natural wood across different styles of homes and commercial spaces. However, moisture is the biggest concern, accounting for approx. 55% of wooden flooring damage in India. Other causes include improper installation and inadequate subflooring, excessive wet mopping and harsh maintenance, mechanical impact and abrasive wear, and termite and biological decay. These factors can affect the flooring’s appearance, durability and longevity. This creates a challenge for consumers who want wood-inspired aesthetics without compromising on everyday practicality. Greenply Laminate Flooring, featuring India’s first HDMR core laminate wood flooring, has been developed to address this concern through an engineered core designed to resist moisture, bringing design flexibility and functional performance together. Designed for India’s diverse climatic conditions, the product is suited to varying environments, from hot and cold temperatures to high humidity and rainy seasons.
The range combines water-resistant and fire-resistant properties with antimicrobial and antibacterial features. Its easy-to-clean surface is designed to minimise routine maintenance, making it suitable for Indian households where floors may need frequent cleaning due to dust, everyday spills and changing weather conditions. The installation process offers added convenience for homeowners and project teams. A 1,000 sq. ft. area can be installed in approximately six to seven hours, without adhesive or curing time, subject to site conditions. The flooring is also designed to be pet-friendly, making it a practical option for homes with pets, in line with the applicable product guidelines.
The collection features a variety of wood-inspired designs, including different oak varieties, lighter Nordic tones and darker wood finishes. Open-grain textures and varied cutting patterns offer flexibility across interior styles, while classic plank, long plank and herringbone formats allow designers to create different visual effects. Available in AC-3 to AC-5 abrasion grades and thicknesses ranging from 8 mm to 12 mm, the range caters to different usage requirements.
Commenting on the launch, Sanidhya Mittal, Joint Managing Director, Greenply Industries Limited, said, “As Indian consumers increasingly embrace contemporary interiors, wood-inspired flooring is becoming an important part of how they shape their living spaces. However, the appeal of a design must be matched by its ability to perform in everyday conditions, particularly in a country where moisture can be a concern for flooring. We believe this is an opportunity to rethink what consumers can expect from laminate flooring. Our HDMR-core laminate flooring, inspired by Western aesthetics and emerging global trends, brings together contemporary wood-inspired designs and a greater focus on moisture resistance, backed by the quality and durability customers expect from Greenply. This launch reflects our larger ambition to move beyond individual product categories and deliver considered, dependable solutions for modern interiors.”
The range also features a floating-floor installation concept that allows it to be dismantled and reinstalled, subject to installation conditions and product guidelines. For residential use, the warranty coverage against stains, fading, wear and tear ranges from 10 years to a lifetime, depending on the product grade. The lifetime residential warranty offered on the AC-5 range reflects Greenply’s confidence in the quality and durability of its flooring solution and its commitment to delivering lasting value to customers. All warranty coverage is subject to the applicable product terms and conditions.
Designed for residential spaces as well as commercial, hospitality and HORECA projects, Greenply Laminate Flooring offers architects, interior designers, homeowners and project decision-makers an additional option for creating wood-inspired interiors. With the launch, Greenply aims to bring a differentiated technology proposition to the laminate flooring category, addressing practical flooring concerns while expanding its portfolio of interior solutions.
